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Macular Disease Foundation Australia
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Menu
  • My Cart
    • Language
      • English
      • Arabic
      • Chinese
      • Greek
      • Italian
      • Portuguese
      • Spanish
      • Vietnamese
    • Home
    • Macular Disease
      • Macular Degeneration
        • About Macular Degeneration
        • What Happens?
        • Risk Factors
        • Prevention
        • Detection
        • Diagnosis
        • Treatment
        • Charles Bonnet Syndrome
        • Cataracts and Macular Degeneration
        • Frequently Asked Questions
        • How The Eye Works
      • Diabetic Retinopathy
        • About Diabetic Retinopathy
        • About Diabetes
        • What Happens?
        • Risk Factors
        • Prevention
        • Detection
        • Diagnosis
        • Treatment
        • Frequently Asked Questions
      • Low Vision
        • Living with Low Vision
        • Carer and Family
        • Aids and Technology
        • Slips, Trips and Falls
        • Legal blindness
      • Other Macular Diseases
        • Best Disease
        • Macular Hole
        • Macular Pucker
        • Macular Telangiectasia
        • Myopic Macular Degeneration
        • Retinal Detachment
        • Retinitis Pigmentosa
        • Retinal Vein Occlusion
        • Stargardt Disease
        • Central Serous Chorioretinopathy (CSC)
        • Vitreomacular Traction Syndrome
      • Visit Eye Health Professional
        • Eye Injection Costs and Rebates
      • Macular Disease
        • Anti-VEGF injections for macular disease
    • Research
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        • Apply for the 2021 MDFA Research Grants Program
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    Television and radio

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    Macular degeneration television advertisment
    Macular Disease Foundation Australia aired this advertisement across Australian television during May 2014. The campaign encouraged people aged over 50 to "have their eyes tested and macula checked", as well as reinforcing that information, support and understanding is available from the Foundation.
    • Macular degeneration television advertisment

    The Foundation’s national television and radio advertising campaigns have been a significant and high profile activity since 2008. These campaigns aim to ensure all people at risk of macular degeneration have their eyes tested and macula checked.

    Following the 2014 television and radio advertising campaign a Galaxy survey found that 70% of optometrists surveyed stated that at least some patients had come for a consultation as a direct consequence of seeing an advertisement run by Macular Disease Foundation Australia. Additionally 26% of these optometrists said some patients were subsequently diagnosed as a direct consequence of seeing the advertisement.

    The impact of this annual advertising campaign, as well as the Foundation's editorial and promotional campaigns, has achieved outstanding awareness results including:

    • Overall population awareness (those aged 16+) increased by 74% (from 47% in 2007 to 82% in 2014)
    • Population awareness for those aged over 50 years increased by 58% (from 58% in 2007 to 92% in 2014)
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